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AAGGHHOO - is a joyful expression of babyhood

 PURPOSE

Aagghhoo aims to be a partner for parents, offering natural and safe products and solutions for their children. The brand’s intent is to help parents imbibe a value driven & simplified lifestyle system that eventually benefits children. Exposing children to everything simple, humane and natural not just raises the levels of eco-literacy at an early stage but also boosts empathy towards handmade objects & natural environments.


PEOPLE

Handwoven fabrics with natural prints and colors are what makes Aagghhoo truly organic, natural, and pure. Aagghhoo has been affiliated with rural weaving, jamdani & mul, indigenous cotton clusters & natural dyers and ensures that with the growth of the brand, each of these communities gets the recognition.


PLANET

Aagghhoo aligns itself with 4 UN SDG Goals and follows norms that are necessary to be a truly conscious & health driven brand. Good Health & Wellbeing - Organic Certified & Chemical Free Supply Chain. Use of natural colour further strengthens the health & safety norms for children. From core design to materiality, Everything is centred around child safety. Gender Equality - Gender neutral parenting fosters the skills or traits for children to grow up free of gender stereotypes. Colour, Style & Theme coding create a point of contention in the minds of parents and kids. We aim to create a liberal thinking for children and parents through their products. Decent Work & Economic Growth - They believe in holistic & collective growth. They choose to associate with farming & weaving communities that work with Indigenous cotton & are dependent on a small design community for their livelihood Responsible Consumption & Production Pattern - Sustainable & Environmentally Clean + Ethical Supply Chain, Clean processes for Less Water consumption, Recycle & Reuse, Design for longevity, Zero waste - accessories, toys, Capsule Systems, Brown recyclable packaging boxes & brown sealing tapes with natural gum..

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