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AAGGHHOO - is a joyful expression of babyhood

  PURPOSE Aagghhoo aims to be a partner for parents, offering natural and safe products and solutions for their children. The brand’s intent is to help parents imbibe a value driven & simplified lifestyle system that eventually benefits children. Exposing children to everything simple, humane and natural not just raises the levels of eco-literacy at an early stage but also boosts empathy towards handmade objects & natural environments. PEOPLE Handwoven fabrics with natural prints and colors are what makes Aagghhoo truly organic, natural, and pure. Aagghhoo has been affiliated with rural weaving, jamdani & mul, indigenous cotton clusters & natural dyers and ensures that with the growth of the brand, each of these communities gets the recognition. PLANET Aagghhoo aligns itself with 4 UN SDG Goals and follows norms that are necessary to be a truly conscious & health driven brand. Good Health & Wellbeing - Organic Certified & Chemical Free Supply Chain. Use...
Recent posts

Women Clothing in Natural Colors

  Each Natural Dye has a story. Natural colors are free of chemicals and toxins, they are made with consideration to the planet and are better for the well-being of the wearer. Extracting the colors from natural materials like flowers, herbs, roots, plants residues, etc,  is often an exciting process. The colors change shades, express multitudes within themselves as they are put through many different processes, like grounding, heating, boiling with Iron rust water, and more.  Handmade clothing out of soft organic material that is naturally dyed with plant-based colors is better for the environment and better for you. Explore a range of styles, designs, and patterns, in many natural colors like: 1. Red of the Manjishta (Madder root) Tunics and Kurta are dyed using colors made from ayurvedic herbs that have proven health benefits. Hand-dyed at home using natural dyes like Madder root, pomegranate rind. Sappanwood bark pink, Green indigo, and Indigo apart from Black from ...

All You Need to Know About Eco-friendly toys!

  Bring eco-friendly magic to the toys that your children play with. Children are constantly creating their version of the world throughout their childhood, finding tactile mediums for them to express themselves complements their development greatly. Learning through sensory experiential activities has increasingly been seen as effective for the growth of children. Toys form a crucial component of developmental sensory experiences. Children respond better to tactile cues, thus through toys they can form early beliefs about the world around them.  What this toy should be and should be made out of, it's up to you. Choose mindfully. Handmade toys designed for children for different age groups have numerous benefits for them, for the planet and for the people who made them.  Innovative designs for skill development A toy made by hand is designed in ways to help children develop a range of skills including motor skills as well as cognitive ones. The innovative designs are cra...

Cooperative and Tactile Games for Children

  Cooperative play is a useful tool in creating an opportunity for children to learn various life skills through play. It enhances creative thinking and social skills amongst many others. Through experience, children learn lessons that are long-lasting in shaping their personalities. Cooperative play engages children in activities with a shared purpose/common goal with others. It enhances communication and collaborative problem-solving in them.  Indoor Cooperative play also strengthens their ability to engage with complex materials while managing group dynamics. To start with, simply doing activities with parents or other primary caregivers can also be extremely beneficial. This also deepens the initial attachment bonds that a child forms with others around them. Children are constantly creating their version of the world throughout their childhood, finding tactile mediums for them to express themselves complements their development greatly. Learning through sensory experienti...

Eco-Friendly Homes

  With wasteful mindless production of decor items that last only a season or a short while, the landfills become bigger and our homes get more cluttered. A cluttered home full of items that were made out of artificial raw materials has also been found to increase stress as it is not very conducive to a relaxing environment. An eco-friendly makeover of your own living space is not only good for you, your family,  and your mental health but it is also great for the planet. Being mindful of the choices we make in these times of hyper-consumption, can also increase our awareness of the impact that our space has on us. These mindful choices and living in harmony with nature have numerous health benefits- physical and psychological. The everyday exposure to toxic chemicals for one is reduced greatly if one is mindful about what they choose to bring into their homes. A lot of chemicals(Volatile organic compounds) that are used to make interior furnishings and building materials are ...

Less is more! Eco-friendly tips to make your clothes last long

  Letting go of fast fashion is not a process that can happen in isolation from the adoption of numerous other practices that help you be more mindful of how you consume things. A switch to products and apparel made from eco-friendly materials is only the beginning of a long journey of conscious living. Re-using and re-styling apparel to bring freshness to your wardrobe is an equally important aspect of ensuring that you don’t fall into the trap of “what’s trending”. It is this mindless chase of trends that allows fast fashion to thrive. However, if we take a step back and adopt practices that make our clothing last, in new and interesting ways, buying new things becomes a more mindful careful activity that you only do when absolutely necessary, ultimately reducing your individual carbon footprint. Here are some eco-friendly tips that can help you preserve the clothing you already have, to ensure that very little of what you buy ends up in a landfill: Careful about where and how yo...

Why are Handmade clothes expensive?

  To understand why handmade products including apparel are priced at a point higher than machine-produced items available in bulk, it is important to take a look at what are the different things that amount to the price of any product.  Typically what makes up the final price of any product are the various steps involved in making the product including sourcing raw materials, manufacturing, shipping, and so on. When it comes to handmade items, each individual item requires effort and time for the artisans to craft them with care. The fine output of an item crafted by hand is unparalleled and cannot be compared to bulk-produced fast fashion products. The steps involved in making products by hand are also then more nuanced than other items.  Time spent making it Artisan-made apparel requires a certain amount of mastery of a skill. Often, these skills have been passed down generationally, and serve as a preservation of cultural heritage and knowledge that would be lost wit...